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New Zealand's oldest Winery drives sustainability

The Mission Estate, set in the picturesque outlying hills of Napier, is New Zealand’s oldest winery and unbelievably is still under its management of origin. Established in 1851 by French missionaries, the Brothers of the Order travelled to France to study and learn both viticulture and winemaking. Their current winemaker, Paul Mooney, continues this legacy having originally been trained by the Fathers. Today, The Mission Estate is still true to its roots, supporting the Society of Mary.

Winemaker Paul Mooney is extremely passionate about sustainability and connects this to The Mission Estate’s core values in being true to its roots and maintaining a commitment to being authentic and artisan wine producers. Paul states that, when it comes to sustainability, he is “wired that way… it’s like an obsession”. And this obsession has paid off — The Mission Estate can now boast that they use a third of the energy of the average winery of their size.

Paul has been with The Mission Estate for over 30 years, but he didn’t start life as a winemaker. Instead, Paul studied physics and, upon graduating, he took a role on Campbell Island as a Department of Scientific and Industrial Research Technician and then went into a Trainee Field Engineer role for a French American Oil exploration company before joining The Mission Estate as a trainee winemaker. In 1982, he assumed the role of Head Winemaker.

At that time, The Mission Estate was under-resourced and he had his role cut out for him. Peter Holley then joined as CEO in 1996 which saw the beginning of a period of change and growth and The Mission Estate begin its journey towards sustainability and effective environmental management.

Paul Mooney

When asked if The Mission Estate is an industry leader, Paul is reluctant to take ownership of the phrase. Rather, he feels that The Mission Estate’s approach is to quietly work away on sustainability and take seriously their commitment to ensuring their footprint, resources, energy use, water use and operations are authentically delivered on as they produce their fine wines. It is not a marketing or PR strategy, but a genuine commitment to their beliefs. “We are doing it because it’s the right thing to do” says Paul. The Mission Estate’s focus is one that is very much in line with Pope Francis’ commitment to sustainability.

Barrells

So what are they doing?

Firstly, The Mission Estate have ensured astute governance, which has seen a CEO and Board that is genuinely supportive of the sustainability focus and initiatives. Together, they have worked to ensure that sustainability has become an integral part of the Business Plan.

Initially they started small, setting up projects to begin monitoring and measuring key components of their operation from soil testing to energy use. This included careful measurement of inputs and their impact to work out relevant ratios. While these metrics are now common practice in the industry, they weren’t 17 years ago. They did this without the use of technology – equipment and software has made this process much easier. The winery now constantly monitors energy usage, including finding the “coefficient of performance” (COP) of their plant and has clear benchmarks in place across a number of measures.

The Mission

The Mission Estate were one of the five wineries who initially set up an Environmental Management System and in 1998 they obtained their ISO Certification which recognised their ongoing commitment to sustainable viticulture and wine-making practices — two elements that are now common practice. At this time, they also started running some of their blocks organically.

From there, they have invested in capital that allows them to deliver on their sustainability objectives. A major step was the rebuild of the winery on the same footprint in 2005. Paul gives full credit to CEO Peter Holley and the Board for having a real understanding of the architecture and what was needed for this rebuild. Working closely with local engineers and an architect, a purpose-built wine-making facility was designed and constructed. The new production facility was designed to deliver and maximise both energy and water efficiency. Instrumental in this was the use of thermal mass construction.

Mission Estate Peter Holley

The vast majority of energy used in the winery is consumed by refrigeration, and automation has allowed for energy reduction. A key step in this process has been in moving systems to operating overnight to make best use of off-peak electricity and only cooling once a week in summer (metrics showed that it takes a full week for the temperature to return to the maximum rate).

Other steps included installing new lighting, removing the use of any diesel machinery (not an easy task when machinery is a key component of your operation); installing an inverter on the condensing heat exchanger; a separate glycol system; combined use of compressors and running these as close to capacity as possible for high energy efficiency; using self-generated nitrogen (instead of CO₂) which does not contribute to climate change; and, finally, operating on-site bottling and warehousing has seen a reduction in transport. Regular maintenance of equipment, regular checks for any leaks in refrigeration and air compressor systems also ensure high energy efficiency of all equipment. Over the years, leading edge viticulture techniques have been introduced including Precision Viticulture which identifies the variation in the vineyards using different sensors that are linked to GPS. This enables them to produce maps which optimise the vineyard’s performance and ultimately helps produces better quality wine.

The Mission Estate has seen clear successes on the initiatives with feedback to the Board being very positive. Peter has been able to offset their investment against the payback they have obtained, ensuring a positive return on investment for shareholders. This is important in that shareholders in this case are the Seminary for the Society of Mary whose members staff numerous parishes and secondary schools in New Zealand, as well as supporting various missionaries at home and abroad.

Sanctuary

Where to start?

Paul’s recommendation to anyone wanting to move towards sustainability is to start collating data relevant to your business, your property or even your household. This involves measuring and tracking your inputs and their impact and then monitoring those from there on. Then, set a clear target and start identifying strategies to move towards it.

Finally, a vital part for The Mission Estate in what they do is being true to their label — being authentic in all they do at all stages of the process. This includes using local suppliers and growers, and ensuring that what is in the bottle is true to the label. Overarching this is a dedicated focus on genuinely caring about what is delivered to the consumer and how. Having sampled The Mission Estate’s outputs (a tough job, but someone has to do it!), it comes highly recommended.

The Misson view