Cranford Hospice receives half of their funding to deliver their specialist palliative care services from the DHB, but, there is a $2.8 million shortfall each year. They are hugely reliant on local community support to ensure care remains at no cost to recipients. This equates to $53,900 per week ($7,700 per day!) – no easy feat. Generous donations are received via major charity drives, including the biennial Hospice Holly Trail and the annual Hawke’s Bay Wine Auction, donations and bequests, right down to a little girl setting up a lemonade stand and donating her $15 at the front desk.
The Hospice Holly Trail, a hugely successful home and garden tour held every two years, is a sellout event every time. It was set up by a group of generous locals and continues to be operated entirely by volunteers organising and running the event. It is a mammoth effort and the 2016 tour saw $275,000 donated to Cranford Hospice.
The Hawke’s Bay Wine Auction is an annual event put together by a group of local winemakers to support Cranford Hospice. Like the Hospice Holly Trail, the auction is a sellout event and many of the wines are blended solely for the event. This year’s auction raised a record $202,000 toward the $2.8 million needed.
These events are hugely successful, but there is still a large deficit for Cranford Hospice. At the end of the day, the community gives generously to ensure that Cranford Hospice’s target is met and their services continue to be delivered. Marketing and Fundraising Manager, Nathalie van Dort states “I have the best job in the world” and she is always humbled by how generous people are.