Giving all round - Cranford Hospice
When asked to prepare a client story for our Christmas edition themed “The Art of Giving”, Cranford...
Baker Tilly Staples Rodway Women in Business regularly interviews interesting women who have achieved success in their field. With this issue being all about “The Art of Giving”, we decided to look to an organisation that we are a major sponsor of, CanTeen, and interview their very capable CEO Claudine Young. CanTeen is a New Zealand wide organisation that supports young people and their families who are affected by cancer.
Claudine moved to NZ from the UK 12 years ago. After starting in hospitality, she went on to train and work as a social worker, before being drawn to the Not-for-Profit sector. She has worked in a wide range of areas within this sector including disability, mental health and, more recently, for IHC in New Zealand.
A: After some tough social services placements in the UK inner city I decided that’s quite a tough place to work and wasn’t where I wanted to take my social work skills. I wanted to work in the Not-for-Profit sector, so that’s where it started.
A: I joined CanTeen 4 years ago, as the GM for Member Services, CanTeen’s operational division. CanTeen were looking for somebody who could bring some more professionalism and consistency to their services, while raising the quality of youth work services for the programmes that they provide to young people.
CanTeen always knew that young people enjoyed the activities they did with us, but we needed to ask if we were really changing the lives of young people. I was brought in to implement a practice framework which would bring that quality and consistency to our work and also to increase the amount of advocacy work CanTeen was doing. We knew youth cancer survival statistics lagged behind other countries and we wanted to be part of changing that.
CanTeen is unique I think in NZ in that we work in partnership with young people and they are truly involved in our organisation. They are on our board and have leadership roles in our local branches. They also take a role in our fundraising and marketing, sharing their stories to connect people to our cause and showing the impact of what we do.
I held the GM job for three years and then last year when the previous CEO resigned I was asked to take over in an acting role for 6 months, before being confirmed in the role in July this year.
A: It is certainly unique. Our board has 10 people, 5 of whom are young people under 25 who are members of CanTeen due to their own cancer or cancer of a sibling or parent. They include our current President and Vice-President.
It does mean our board meetings are quite unique because they tend to be quite workshoppy. They are not stuffy board meetings and tend to be quite entertaining and lively – very CanTeen!
They take on a workshop format because it is a learning process, as well as a decision-making process, so we take a topic, explain it and make sure everyone understands what’s being talked about. Then the young people on the board have an opportunity to talk amongst themselves and to each other to check out their understanding and form a view.
What the members really bring to the group is a perspective of having lived with the experience of cancer. We help them to develop their understanding around some of those other skill-sets that are required such as fiduciary and governance responsibilities, which gives them some amazing skills for life.
A: We don’t receive any government funding at all, so we rely on donations from the community, corporate partnerships, philanthropic giving and community grants.
Our marketing and fundraising team have really significant targets that they have to reach and every year we set up a whiteboard in their office. It’s good to have that visual motivation of where we are and where we want to be. Sometimes it’s quite stressful as well, having a visual reminder!
My time is spent doing things that are great to do, like phoning our wonderful supporters and saying thank you. It’s important to us that we phone and thank people personally. We really value our supporters, because we know they have a choice about giving to CanTeen and we don’t exist without their support.
A: It was set up before I started I think. Sponsorships aren’t just about fundraising for us. It’s about the other things that we can’t necessarily deliver ourselves, such as tapping into corporate expertise. The fundraising is absolutely vital, of course, but it’s also the additional things that people do. For example, Jo-Anne Randall, an Associate Director at Staples Rodway. recently held a workshop for our new member directors. They had attended one board meeting and she came in the next day and did some practical finance training that really helped them and empowered them to understand the financial reports. That was fantastic for them and a great way for Staples Rodway to ‘add value’ to their financial support of CanTeen.
A: Our mission is to support, develop and empower young people living with cancer.
Early on when any young person comes to us, it is very much about support, so we have youth workers who work alongside young people one to one, helping them to under-stand the changes that are happening to them, helping to overcome the impact of the emotional changes and the physical changes. We also connect them with other young people dealing with cancer, as we know the value for young people being able to talk to others who have had a similar experience, which we call peer support.
We have national workshops with a therapeutic/counselling focus where we dig deeper and help people to really understand the experience they’ve gone through, the experiences their families have gone through and to build skills to cope with that. They get take away skills and tools to help them cope when they go back to their homes and families after the weekend.
Once people start to get better, we start looking at how they can give back to other young people, the organisation or their wider community. It is about growing healthy, strong young people and reducing the long term impact of cancer on their lives.
Leadership development is about giving back, developing generosity and mastering skills and confidence for young people. One way they give back in CanTeen is by training to provide peer support to other young people new to CanTeen who are currently dealing with the shock of their own cancer or the diagnosis of a sibling or parent. They’re trained to have quite bold conversations about cancer and what young people are going through.
We’ve also got a leadership programme called Listen Up, our advocacy programme that’s about speaking up on behalf of other young people and about making improvement in ser-vices that young people receive.
Other leadership activities include helping with fundraising, helping to organise camps, activities, daytrips and also the general day-to-day running of the branch.
As they get older and more experienced they can go on to representing the organisation further and move into leader-ship and governance as a final step.
A: I am proud of the huge shift in the way we deliver support to young people one-to-one. In my first year, we delivered around 980 one to one sessions to young people. In the two years since, we’re now up to around 3,800, which is a huge growth, with no increase in resources.
A: In our extremely competitive fundraising environment, it’s important for us to be really efficient. We still wanted to support the same number of young people, but in a more effective way. We asked “How can we do things smarter? How can we make better use of the resources we have?” While we’ve reduced the amount we were spending, we’re delivering a lot more.
A: When I began, we ran a pilot to look at providing services to young people who have a parent living with cancer or lost a parent to cancer, which we call ‘offspring’. We knew that our services could really help these young people and that, with no tailored services for them, they were largely coping on their own.
The challenge is that supporting this group of young people will significantly increase our membership. We do currently help some offspring, but don’t market our services because we wouldn’t be able to cope with the number of referrals it would bring in. Our referrals are around 350 a year, split reasonably evenly between patients and siblings. When offspring fully start to come through, our referral rate will likely shift to 3,000, which is huge. To make that work we either need to generate far more income over the next few years or find other ways to deliver support to those young people through digital innovation and up-skilling the community around young people, such as schools, churches and friends/family groups.
If our mission is to support every single young person living with cancer, we need to make that happen.
A: Next year is our 30th birthday and we’re looking at how we can celebrate that. Some of our early members could be in their 50s now! I think it’s likely there will be some kind of reunion, be it physical or virtual. The wonder of social media is that it’s global and with the right network it can go anywhere.
We’d also like to extend the Thump Cancer awareness campaign we launched this year, which raises awareness of the five signs of youth cancer. The next stage is developing a school education and awareness programme. We are working with CanTeen Australia as they have a successful school cam-paign, and we want to adapt that to suit the New Zealand envi-ronment and launch it in the middle of next year.
This will be about recognising signs of cancer; preventing cancer later in life; how they can support others who have cancer or family members who have cancer; and where they can go for help.
A: There’s no doubt that sometimes CanTeen is a tough place to work. For the very sad and difficult times, we acknowledge them and encourage young people to talk about things and to have counselling. It is the same for our staff, who have access to counselling. We have developed a culture here that is supportive to people and understands that sometimes these things are difficult to deal with, particularly for our front line staff.
The bottom line for us is having the right levels of support around us and a culture where it’s okay to talk about things and it’s okay to cry. After someone passes away, our youth workers send out a story or a bio about a young person to all our staff, including things that they loved or things that they achieved. It is a nice way to just remember that person. After that you’ve just got to sort of put that to one side and move on.
But you know, we also celebrate things like the end of cancer treatment for people. CanTeen is about the future, about building hope and resilience. It’s about celebrating and valuing the good things in life and being grateful.
A: I think it’s to find somebody to support you and to be your mentor. If you can, find another woman you admire and learn from. Most women would like to support other young women going into leadership, so don’t be afraid to ask somebody to meet with you for coffee from time to time and help you out.
Get somebody to be your champion.
I have recently joined the CEO Institute which has been great as a peer group of support. I work quite closely with Robyn Kiddle, the very experienced CEO of the Child Cancer Foundation and she’s been a great help. I think it’s good to talk and share with people who are doing similar roles and facing similar challenges, so you feel like you’re not going completely mad!
A: This might be a bit cliché, but the people that I really look up to are the young people CanTeen supports. There are some young women who are on our board at the moment, our current President Lucy and our Vice President Anna, who are astounding young women. I really admire them, not only because they’ve overcome so many challenges, but because they’re achieving now in their own right professionally. They’re on boards, they’ve been presidents and they’re really well rounded, intelligent, engaging and inspiring young people.